Tag Archives: Important versus urgent

Communications: urgent or important?

CommsBlogImageThe communications challenge

On a course recently a participant offered a throw-away comment during a discussion on stakeholder engagement: “I find there is so much stuff I have to do that I don’t have the time for communications”. This seemed to sum up for me the way projects and change teams deal with communications and why a lot of change initiatives fail for a lack of good communication! The question is: what can we do about it?

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