Tag Archives: Virginia Satir

Change saturation – change centres on stakeholders

C4CM stakeholder engagement Its the stakeholders that decide if a change is a success or failure. No matter how hard the change team plan a change, nor how creatively the team designs a change; if the stakeholders don’t buy in the change will not happen. Prosci are collecting data for their next research survey of organisations. To promote the research they have released a few facts from their previous research survey in 2011. The facts can be characterised in two areas:

  • Dealing with stakeholders
  • The problems of doing change management

This blog explores the stakeholders and their importance identified by the research.

click here to see the facts and their impact