Businesses are starting to make their use of big data a competitive advantage. A recent report from the MIT SLoan School of Management investigates the use of data in organisations (not just business).
In the Economist recently they reported on the use of data in social science. For instance an analysis of mobile phone records that can predict with not less than 80% accuracy where you are at any time of the day. If you have a web site or use social media as part of your marketing you will be looking at data (analytics) to see where your money is having the most effect.
What role does data and analytics have in managing change?
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