There are two basic ways to get people to do what you want: tell them and ask them. Actually, telling people is incredibly effective and works more often that you might expect. Tell is really the tool of the manager. I remember when I first became a manager (actually I received the badge of being a manager, it is not the same as doing management) the first question I had for my manager was: ‘how do I get people to do things?’ to which his simple answer was ‘just tell them’; it was my first lesson in effective communication! Unfortunately, a change manager is not a line manager so the tell option is not so effective and the ask option is much more likely to be used. How can a change manager ask people to change? The answer must be in the change manager’s ability to persuade people to change. Based on an article in the HBR by Robert Cialdini here are six Principles of Persuasion that can extend the persuasive powers of a change manager.
Recent data reported by Prosci show that both the amount of change expected by organisations and the number of organisations saturated by change have increased. This is a gloomy outlook given the problems most organisations have in doing change. Lets put these three ideas together and see what can be done.
The key to a successful strategic change is to change the things that matter to an organisation’s survival; and leave the things that don’t matter to operations.
In his seminal paper ‘What is strategy?‘ Michael Porter argues that effective operations is necessary for survival, but not sufficient. Strategy is always needed. So I am going to argue that strategic change focusses on delivering the edge that enables a successful strategy to deliver not just survival but longevity. To achieve this a strategy must identify those activities that will make the difference for the organisation. Of all the things an organisation does only a few are critical to its survival and hence its strategy. It is strategic insight that identifies these activities.
Its the stakeholders that decide if a change is a success or failure. No matter how hard the change team plan a change, nor how creatively the team designs a change; if the stakeholders don’t buy in the change will not happen. Prosci are collecting data for their next research survey of organisations. To promote the research they have released a few facts from their previous research survey in 2011. The facts can be characterised in two areas:
- Dealing with stakeholders
- The problems of doing change management
This blog explores the stakeholders and their importance identified by the research.
Businesses are starting to make their use of big data a competitive advantage. A recent report from the MIT SLoan School of Management investigates the use of data in organisations (not just business).
In the Economist recently they reported on the use of data in social science. For instance an analysis of mobile phone records that can predict with not less than 80% accuracy where you are at any time of the day. If you have a web site or use social media as part of your marketing you will be looking at data (analytics) to see where your money is having the most effect.
What role does data and analytics have in managing change?
Click here to find out