Why is it important?

Three things popped into my mind this week: a paper in the recent Sloan Management Review about the basic question every project should answer; a graphic in a book about project types due to Eddie Obeng; and recollections about reviewing projects. They all revolve around the question ‘why are we doing this project?’. The answer for a change project is the list of benefits! But obviously tackling the question is harder than you might think.

click here to find out how hard and why!